Cool Quote this month: “With every civil right there has to be a corresponding civil obligation.” ~Edison Haines

We’re a small business still working to build a company that can provide for our family in a meaningful way. We’re in those tough years right now where the work can sometimes seem overwhelming while profits are small. But we keep going because being part of the organic industry means more than just earning a buck. We believe in what we are doing, love organic bedding and textiles, doing the right thing for our customers, plus working with social ethics and responsiblility and toward a cleaner environment.
We are working with an online catalog only so that someday we may open our showrooms. Unfortunately, working strictly on the internet with online customers means occasionally bumping into those who will do all they can to make life difficult for others behind the safety of a computer screen.
We were so lucky to meet hundreds of new customers in 2007. Nonetheless, we did have a couple of rough encounters in the past year.
It’s no secret to anybody, especially bloggers, that the Web is loaded with mean spirited people who are doing serious harm to others. In retail it usually takes the form of customer attempts to force something for nothing, or “breath-holding, never, ever, ever, ever give in until I get my way or you will pay” people. Thankfully these encounters are the exception rather than the rule!
We were taken by surprise and alarmed a couple of times last year, to face not only blatant fraud, but also a couple of very upsetting customer encounters. These included steady streams of threatening and disturbing emails, terrible phone messages, followed by nasty tirades on review sites and a blog, clearly intended to avenge backorder disappointment by harming our sales. While we always understand it can be disappointing when product is temporarily out of stock, the damage that could potentially have been done by attacking our business on the internet was unnecessary, inaccurate, and unacceptable. In fact, one person attacked our business repeatedly using several different names.
Making matters worse, the contracted Phone Support staff was not as expected and we were shocked to hear they were not treating our customers in the most professional manner, to say the least. (Those services were terminated quickly.)
While we would prefer to just let those customers go and review the issues, it sure would be great to have a chance to serve them well again.
Most of our customers are wonderful, and a pleasure to work with. In fact, most customers intuitively grasp that if organic cotton or organic wool materials are in short supply, negative energy and incivility will not make organic materials arrive any sooner - at any decibel level.
Trust me, if there existed any way to make every order deliver an hour after order is placed … and if every order could proceed with error free perfection … well you know.
Encountering occasional cruelty (and fraud) on the Internet has been an eye-opener and a gross disappointment at times, but Kushtush Organics | Eco Sleep Shop will not be discouraged. So many, many, good customers who love natural bedding and textiles as we do, plus the pleasure of participating in the organic movement, make it completely worth it!
Thanks for staying with us, and thanks to those who smile with us as we grow … and sometimes even make mistakes.
SFY